NYC IPA™ Hospitality Endeavors
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NYC IPA™ Pub & Club
In 2020, we commenced the development NYC IPA™ Pub & Club concept at the suggestion of some of our partners as part of an even more immersive and authentic lodging experience for their hotel and restaurant guests. In addition to our own all-natural, organic IPA recipes, our NYC IPA™ Pub & Club will also feature draught and canned selections from brewing partners around the city and region in order to provide guests suitable variety and an exceedingly "local" experience with each hotel stay or dining experience. Client customized RTD options as well as Better-for-You mocktails will also be featured along with seasonal light-fare food selections. A private wing of each venue ("Club") will be business-friendly, suitable for meetings as well as other small gatherings and feature dark-wood finishes, sound-proofed walls, high-speed fiber connectivity, state-of-the-art AV systems and comfortable leather-appointed furnishings.
Our shift from a retail distribution-focus to a Private-Label focus in 2018 became part of our broader hospitality-centric and real estate-focused initiative which includes licensing our NYC IPA™ branded in-hotel pub concept. Given many legacy hotel properties in New York City are regularly in need of a refresh and new concepts - due to changing ownership or aging, generally, the high-energy, immersive pub format of the city-that-never-sleeps that we bring to properties can provide a novel draw for hotel guests and non-hotel guests alike for hotel property owners. Additionally, hotel brands that have additional properties around the United States and/or globally could extend and export the upscale NYC IPA™ Pub & Club format to suit.
Thus far, our teams have explored both retrofit and ground-up projects and continue to evaluate opportunities ranging from legacy hotel properties to ground-up new construction/forthcoming structures.
The theme and design throughout each NYC IPA™ Pub & Club is that of nostalgic, historical-retrospective including its steeped brewing history as well as art, music, finance, culinary and other cultural milestones. Decor and furnishings will feature original artifacts, authentic memorabilia and photographs from 19th and 20th century New York City that encapsulate city life. And, if a hotel property client wishes to extend the NYC IPA™ Pub & Club theme beyond a dining area all rooms, suites, hallways and common areas/lobby can feature similar appointments coupled with high-end modern amenities, aesthetics and finishes.
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NYC IPA™ RESIDENCES & HOTEL
Our creative team and residential developers have also expressed an interest in broadening the NYC IPA™ Pub & Club environment as part of a larger-scale format as a perk for residents of new boutique hotel-properties and condominium communities - these projects would also include an on-site glass-enclosed brewery and tasting-rooms with a view as well as offer pairings/cooking classes and other community-centric learning and recreational amenities.
In both our NYC IPA™ Residences and NYC IPA™ Hotel concept iterations, the spirited NYC IPA™ brand serves as a linchpin for a variety of vibrant on-site activity.
Our executive management is open to exploring all ideas and concepts that commercial/residential real estate developers may have in mind regarding the licensing of our brand and integration of our concepts - please utilize our Contact Us page to reach out regarding any potential collaborations.
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NYC IPA™ RESIDENCES - CONCEPT
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NYC IPA™ HOTEL - CONCEPTS
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Wide NYC City-Block Edition
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Narrow NYC City-Block Edition
